Author name: Alexander Whaley

Bounded rationality challenges the assumptions of perfect rationality in economics and recognizes the cognitive limitations of decision-making agents. This concept […]

Have you ever made a financial decision and later regretted it? You’re not alone. Regret is a powerful emotion that

Behavioral finance, the fusion of psychology and finance, offers profound insights into how human behavior shapes financial decisions and influences

Mental accounting plays a fundamental role in shaping our financial strategies. It refers to the cognitive process through which individuals

In today’s modern society, consumers are faced with an abundance of choices. From grocery store aisles to online shopping platforms,

Markets are complex entities that are not always driven by rationality and efficiency. In fact, individual and group psychology play

Reference dependence, relative comparisons, and context all play a crucial role in decision-making. In the field of behavioral economics, reference

The phenomenon of herd behavior, also known as groupthink or social influence, is deeply ingrained in society and extends to

Behavioral finance, a subfield of behavioral economics, focuses on the psychological influences and biases that affect financial decision-making. One key

Behavior is complex. It’s influenced by a myriad of factors, including personal beliefs, social pressures, and cognitive biases. Understanding how