Author name: Alexander Whaley

Social comparison theory, evaluation, comparisons, and self-assessment are fundamental aspects of human behavior. Introduced by psychologist Leon Festinger in 1954, […]

Psychologists and marketing experts have conducted extensive research on the perception of wealth and its impact on society. In a

Our decisions about money are influenced by our psychology. Understanding the psychological barriers to saving can help us overcome them

Goal-oriented saving is a popular strategy for achieving financial security and accomplishing personal goals. However, many people struggle to effectively

An emergency fund is a critical component of any financial plan. It is a cash reserve specifically set aside for

When it comes to managing our finances, the art of saving money is an essential skill. However, there are hidden

When it comes to investing, many people prioritize safety and security. The fear of losing money often outweighs the desire

Losing someone or something significant in our lives can be an incredibly challenging experience. The psychology of loss explores the

Risk tolerance is a key factor that influences investment decisions and the overall financial well-being of individuals. Understanding risk tolerance

Financial risk is a critical factor that often goes unnoticed in the world of investments and business ventures. It encompasses