Author name: Alexander Whaley

Behavior is complex. It’s influenced by a myriad of factors, including personal beliefs, social pressures, and cognitive biases. Understanding how […]

The sunk cost fallacy is a common cognitive bias that can have profound effects on decision-making and personal well-being. It

Have you ever found yourself prioritizing immediate rewards over long-term benefits? You’re not alone. It’s a common occurrence influenced by

Welcome to our insightful article on the fascinating topic of how the availability heuristic influences investment decisions. In a world

Prospect theory, also known as the “loss-aversion” theory, explains how individuals make decisions based on perceived gains rather than perceived

Welcome to our exploration of the fascinating psychology behind the Endowment Effect. This cognitive bias delves into the attachment we

Have you ever wondered why you make certain financial decisions that may not always align with your best interests? The

Confirmation bias, also known as selective perception or information filtering, is a cognitive bias that significantly impacts our financial decision-making.

Loss aversion is a powerful force that influences our decision-making process, driving us to prioritize avoiding losses over pursuing potential

Mindful spending is more than just managing your finances. It’s about consciously choosing how you spend your money, aligning your