Financial Psychology

Reference dependence, relative comparisons, and context all play a crucial role in decision-making. In the field of behavioral economics, reference […]

The phenomenon of herd behavior, also known as groupthink or social influence, is deeply ingrained in society and extends to

Behavioral finance, a subfield of behavioral economics, focuses on the psychological influences and biases that affect financial decision-making. One key

Behavior is complex. It’s influenced by a myriad of factors, including personal beliefs, social pressures, and cognitive biases. Understanding how

The sunk cost fallacy is a common cognitive bias that can have profound effects on decision-making and personal well-being. It

Have you ever found yourself prioritizing immediate rewards over long-term benefits? You’re not alone. It’s a common occurrence influenced by

Welcome to our insightful article on the fascinating topic of how the availability heuristic influences investment decisions. In a world

Prospect theory, also known as the “loss-aversion” theory, explains how individuals make decisions based on perceived gains rather than perceived

Welcome to our exploration of the fascinating psychology behind the Endowment Effect. This cognitive bias delves into the attachment we

Have you ever wondered why you make certain financial decisions that may not always align with your best interests? The